Internationally award-winning architectural firms win design of new exhibition for The Green Museum
A visualization of some of the concept idea that JAC Studios and Heijmerink Wagemakers submitted and presented as their proposal for the new exhibition.
JAC STUDIOS and Heijmerink Wagemakers have won the EU tender and architectural competition for the establishment of the new main exhibition for the Green Museum on Djursland. The exhibition 'The Green Museum's History of Denmark' covers the period from 1950-2025 and will cost 18 million to establish.
The Green Museum is Denmark's national museum for the cultural history of hunting, forestry, agriculture and food, and with the upcoming exhibition, the museum can strengthen the vision of making these four subject areas accessible in a large, unified narrative for the entire Danish population.
When the exhibition opens in the summer of 2025, it will tell the story from the present day to the time after World War II. During this particular period, the choices we have made in the pursuit of the best life have had major consequences for our surroundings.
The history of the last 75 years is therefore important ballast to include in the work of creating a climate-safe and biodiverse planet that must also be able to feed future generations.
The ambition is to create a state-of-the-art and interactive exhibition that will focus on human actions in some of the most defining years for our planet.
Three foundations have made visions possible
Thanks to generous foundation donations of 11 million DKK from AP Møller and Wife Chastine Mc-Kinney Møller's Foundation for General Purposes, 2 million DKK from the Augustinus Foundation and 100,000 DKK from Queen Margrethe and Prince Henrik's Foundation, it was possible to submit the large exhibition project to an EU tender in the spring of 2023. Architectural firms from both Denmark and abroad bid for the task, but in the final round it was a consortium consisting of Danish JAC STUDIOS and Dutch Heijmerink Wagemakers that emerged victorious.
– We are very much looking forward to working with them to create a very important exhibition. With the winning proposal, we will have an aesthetically beautiful exhibition where museum guests can explore iconic objects and through them see how land, production and nature have changed wildly in Denmark - just over the last 75 years. This will provide space for visitors of all age groups to find inspiration, immerse themselves and, not least, see the consequences of their own behavior, says Anne Bjerrekær, director of the Green Museum.
Fortunately, these thoughts harmonize well with the thoughts that Johan Carlsson from JAC Studios had about their proposal for a new exhibition.
– We are very happy to have been given the opportunity to design and shape the Green Museum's new and visionary exhibition. The exhibition must be playful and serious at the same time. It must help engage us and shape the contemporary debate within strong traditions that deal with hunting, forests, agriculture and food culture, says Johan Carlsson, who continues:
– Together with the Green Museum, we want to create an exhibition where we as guests enter a both poetic and rational universe that seduces and inspires us to think about resource consumption, nature, climate and, not least, the community that can take on the task of a sustainable future.
Sustainable thoughts
The winning proposal offers a highly sustainable structure, where many materials are recycled and handled locally, while fully meeting the expectations of a modern, interactive and future-proof exhibition. The museum wants the exhibition to facilitate debate among visitors, but also to inspire courage and belief that the challenges can be solved if action is taken now.
If all goes according to plan, the new exhibition will be ready to welcome guests in May 2025.
Read previous press release about this exhibition here.
